Six disciplines. One segment thread running through all of them.
We keep the list short on purpose. Every discipline below feeds the same segment map, so a messaging architecture project and a demand generation retainer are never working from different assumptions about the buyer.
Indicative SGD ranges, scoped to your brief
Every figure below is a starting range in Singapore dollars, based on the shape of similar project scope we have run — not a quote. Actual cost depends on audience complexity, number of segments, region (Singapore versus wider ASEAN), and how much AI-assisted production versus senior strategist time a project needs. A written proposal follows every discovery call, and nothing is billed before it is agreed.
Audience Research & Insight Sprints
Structured audience research that goes past a persona slide: sales-call listening, review mining, competitor messaging teardown, and interviews with actual buyers or churned accounts. We combine AI audience insights with editorial judgement to separate a genuine pattern from noise, then hand back a short, usable report — the job titles that matter, the objections that repeat, and the language your market already uses about the problem. Typically the opening move for a new client, and the foundation every later stage of work builds on.
| Indicative range | Typical duration |
|---|---|
| S$4,800 – S$9,600 | 3–6 weeks |
Segmentation & Demand Mapping
Audience modelling that ranks segments by demand and job-title fit rather than by size alone. We build the segment map itself — an affinity line showing which buyer groups are worth budget first, which are worth a lighter always-on touch, and which are simply the wrong job title for your offer. This stage often includes lookalike hygiene on existing contact data, so a demand generation programme isn't quietly built on a list that never matched the offer in the first place.
| Indicative range | Typical duration |
|---|---|
| S$6,000 – S$12,000 | 4–7 weeks |
Messaging Architecture & Offer Framing
A messaging architecture assigns each segment its own angle, proof point and offer framing, built from brand strategy and the research already on file — not from a generic value-proposition worksheet. We draft headline systems, objection-handling lines and an offer retag where the current pitch is aimed at the wrong buyer. Every draft goes through a brand voice check before it reaches a client, and the deliverable is written to survive contact with a copywriter, a sales team, or a paid media brief.
| Indicative range | Typical duration |
|---|---|
| S$5,500 – S$11,000 | 3–5 weeks |
AI-Assisted Creative & Copy Development (human-reviewed)
AI copy development, AI social content and AI ad concepts, produced using tools comparable to ChatGPT or Copilot for marketing teams, then edited by a copywriter and checked against brand voice before anything ships. This is where AI content workflows earn their place: fast first drafts and wide variant sets for campaign testing, with a human making every final call on tone, claims and accuracy. Nothing generated goes to a client, let alone to media, without that review step.
| Indicative range | Typical unit |
|---|---|
| S$3,200 – S$7,500 | per production cycle |
Demand Generation Systems & Lifecycle Messaging
Marketing automation and lifecycle messaging sequences — email, retargeting, sales-enablement content — built segment by segment rather than as one blast list. Media planning and channel selection follow the segment map, so budget goes toward the affinity lines that are actually warm. This is the discipline most often run as a standing marketing retainer, since demand generation compounds with consistent editorial direction and monthly campaign testing rather than a single one-off push.
| Indicative range | Typical unit |
|---|---|
| S$4,500 – S$9,000 | per month, retainer |
Audience Analytics, Testing & Insight Retainer
An ongoing audience analytics retainer that keeps the segment map honest: campaign testing across message and channel combinations, AI analytics dashboards reviewed monthly by a strategist, and predictive marketing signals flagging when a segment's behaviour is shifting before performance actually drops. Retainer clients get a short monthly readout in plain English, plus a revised roadmap rather than a raw spreadsheet nobody has time to read.
| Indicative range | Typical unit |
|---|---|
| S$3,800 – S$8,000 | per month, retainer |
Discovery, then a pilot, then integration
Most new clients start with a discovery call to confirm project scope, move into a single sprint or a short pilot, and only take on a marketing retainer once the segment map has proven useful against real campaign testing. Integration with an existing agency team, CRM or media planning process is scoped upfront so nothing gets rebuilt twice. We work this way with B2B teams across Singapore and the wider ASEAN market, from SME to enterprise.
AI-assisted, never AI-run
We use generative AI and AI-assisted campaign tools throughout AI content workflows and AI creative direction, alongside more conventional media planning and audience research methods. AI-assisted insight speeds up pattern-finding and first drafts; it does not set strategy, approve a brand claim, or send anything without a strategist's sign-off. That balance is deliberate and it is why clients keep a marketing retainer with us past the first project scope.
Disclaimer. Audience Push provides marketing strategy, audience research, campaign planning, creative development, performance media and AI-assisted workflow support. Outcomes from any of the above depend on market conditions, budget, creative quality, platform algorithms, seasonality and the audience itself, and cannot be guaranteed. AI tools support — but do not replace — human strategy, brand judgement or legal advice, and every AI-assisted output is reviewed by a strategist before release. We do not promise a specific number of sales, leads, followers, viral reach, growth rate or return on investment. Case studies and figures on this site are illustrative and anonymised. We are not a bot shop, a course, a SaaS product, or a source of legal advice.